Advantages of Blogging
Updated: 14 Nov 2024
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We are often asked by users why they should blog and what are the benefits of blogging.
Blogging has been around since 1993 and has become an essential marketing tool for many businesses. But is it still relevant in the age of social media?
In this article, we’ll talk about why you should blog. And what are the benefits of blogging?
Top Reasons and Benefits of a Blog
Blogs began as a way for individuals to write about their passions, day-to-day life, and things they found interesting. They were like online journals or diaries.
However, blogging quickly became an important part of the marketing strategy for businesses due to its benefits.
Currently, there are 1.9 billion websites in the world, and over 600 million are blogs. That means that the blogging industry makes up a third of the web.
2. Blogging Helps you Generate More Leads and Conversions
Now bringing traffic to your website by creating a blog was the easy part. The more complex part is to convert that traffic into sales and growth for your business.
More than 70% of people visiting your website today, will never find it again. That’s because there is so much content and information on the internet.
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A blog helps you convert website traffic into potential leads, convert them into subscribers and social media followers, and allow you to reach out to them later.
A blog helps you convert website traffic into potential leads, convert them into subscribers and social media followers, and allow you to reach out to them later.
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